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IDA seeks to transform Singapore into “An Intelligent Nation, A Global City, Powered by Infocomm”. It effects this by developing the infocomm cluster as a major engine of growth and leveraging infocomm for economic and social development.
Infocomm Landscape
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To ensure that Singapore stays ahead of the technology innovation and adoption curve, IDA constantly monitors the infocomm landscape and charts the way forward for the country through our infocomm masterplans and technology roadmaps.
Policies & Regulations
Overview

To create a pro-consumer and pro-business infocomm environment, IDA formulates infocomm-related policies, standards, codes of practice and advisory guidelines aimed at leveling the playing field for infocomm service providers and empowering consumers and businesses with more choices.
Individuals & Community
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IDA plays an active role in developing Singapore’s pool of globally-competitive infocomm talent and an infocomm-savvy workforce. We are also focused on driving consumer education initiatives, ensuring digital inclusion and supporting the effective use of infocomm in community outreach efforts.
Infocomm Enterprises
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IDA drives the growth, competitiveness and innovation of Singapore’s infocomm industry by nurturing local infocomm enterprises and supporting them in their internationalisation efforts. We also seek to inject greater vibrancy into the infocomm ecosystem by attracting world-class global infocomm MNCs and startups to hub in Singapore.
Business Sectors
Overview

IDA spearheads strategic infocomm initiatives aimed at transforming various sectors of the Singapore economy to help businesses and organisations raise the bar in productivity, innovation and value creation.
Collaboration & Initiatives
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- Initiatives
Initiatives

Find out more about IDA’s efforts to grow infocomm local enterprises and startups and help them in their internationalisation efforts.

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Marketing at Infocomm Experience Centre

The Infocomm Experience Centre (iExperience) is a permanent showcase of interactive and engaging exhibits to inform the public and businesses about the possibilities and benefits of the Next Gen NBN and Next Gen services, and to excite them by providing a hands-on experience that relates to their daily lives.

iExperience is located at Esplanade Xchange, the linkway connecting City Hall MRT station and the Esplanade MRT station (Circle Line). It occupies an area of about 416.1 sq m.

IDA would like to invite interested players to exhibit their Next Gen services or related products at iExperience, and/or to lease kiosks at the Retail Service Provider (RSP) Corner located just outside iExperience to market and promote their products and services.

Companies exhibiting at iExperience will be given the priority to lease the kiosks at the RSP Corner.

1) Exhibiting at iExperience

Companies who are interested in exhibiting their Next Gen services or products at iExperience are invited to submit a proposal with the following details:

Company Profile
Description of the Products/ Services/Applications proposed for Exhibit at iExperience
Usage Scenario of the proposed products/services/applications
Target Audience for the proposed products/services/applications
Existing Users of proposed products/services/applications (if any)
Target Launch of the proposed products/services/ applications (if proposed item is yet to be launched)
Indication of interest in leasing kiosks at the RSP Corner for marketing and promotional purposes
Contact Person (Name, Designation, Email Address, DID, Mobile No.)

Submission of proposal

Proposals may be submitted via email to [email protected] with the subject title "Exhibits for iExperience".
Only shortlisted companies will be notified.

2) Promoting Next Gen services at the RSP Corner

The RSP Corner provides an opportunity for service providers to:

Generate leads by tapping on visitors to iExperience.
Increase market awareness of their Next Gen services and products, and
Leverage iExperience to provide customers with a one-stop source of information on Next Gen NBN and the services related to it.

Interested companies are invited to lease and operate a kiosk at the RSP Corner. Each kiosk will have a storage area, two glass cases and a 300mm by 620mm glass panel designed for signage. Each kiosk measures 1m by 1m by 1m and is provided with one power point and one data point with Internet connectivity (See Figure below).

Guidelines for use of kiosks

The tenant shall operate the kiosk every day for a minimum period of between 10 am and 8 pm.
The tenant shall propose and seek clearance from IDA on the type of services and/or products that will be showcased, marketed and/or sold at the kiosk.
The tenant shall showcase, display, promote and/or market appropriate services and products that are related to Next Gen NBN, Next Gen services and iExperience. Examples include video conferencing, home networking or any other service/product that makes use of Next Gen NBN.