To create a pro-consumer and pro-business infocomm environment, IDA formulates infocomm-related policies, standards, codes of practice and advisory guidelines aimed at leveling the playing field for infocomm service providers and empowering consumers and businesses with more choices.

IDA plays an active role in developing Singapore’s pool of globally-competitive infocomm talent and an infocomm-savvy workforce. We are also focused on driving consumer education initiatives, ensuring digital inclusion and supporting the effective use of infocomm in community outreach efforts.

Overview

IDA drives the growth, competitiveness and innovation of Singapore’s infocomm industry by nurturing local infocomm enterprises and supporting them in their internationalisation efforts. We also seek to inject greater vibrancy into the infocomm ecosystem by attracting world-class global infocomm MNCs and startups to hub in Singapore.

Near Field Communication

Since the official launch of nationwide services in August 2012, Near Field Communication is now available for everyone to use. This video shows you how to get NFC-enabled and what you can do with these new capabilities.

What's the big deal about NFC?

These days, just about everyone is chatting with friends, playing games, reading the news, watching videos or shopping online on their smartphones.

Now imagine using your smartphone to pay for your meals, shopping and entertainment. No more fumbling for your wallet or scrambling for change. Just a whole new level of convenience to complement our lifestyles, since most of us are already joined at the hip, or hands in this case, with our smartphones!

Can we take it even further? Definitely.

How about collecting loyalty coupons on the spot when you pay for your items and redeeming them for discounts or prizes, all on your smartphone too? Bloated wallets filled with a gazillion ticket stubs, coupons, and vouchers will be a thing of the past.

Think instant redemptions, easy accumulation of loyalty points and a slim wallet. More importantly, think absolutely fuss-free.

Simply put, we're bringing you a faster way for you to pay for your meals, download and redeem discount coupons, keep track of loyalty programmes, watch movie trailers and even buy movie tickets. All with your smartphone!

That's why we're excited about Near Field Communication. Because NFC means doing more – easily!

Simple Fuss-free – just tap for payments, discounts, redemptions and more
Secure PIN-protected for your peace of mind
Convenient Pay at over 30,000 payment points islandwide

Get your NFC Credit Card Now!