i-Singapore (Image of Singapore) is the key programme that drives the awareness and adoption of geospatial technology applications in the different industry segments. The programme aims to catalyse the development of innovative services that will create new value in terms of new business opportunities, improved lifestyle, decision-making and outreach for the private, people, and public sectors by:

1. Bringing together data (including real-time data) from the public, private and people (3P) sectors;
2. Leveraging advancements in geospatial technologies (e.g. digitally combining different layers of data); and
3. Riding on the current trends of high social interactions online including active contribution of user-generated data.

The desired end-state is a vibrant environment where, as more innovative services are developed and used, more data will be contributed by the 3P sectors.

Through i-Singapore, IDA will spur the development of innovative services at a nationwide level by collaborating with industry in relevant sectors and facilitating access to public sector data. It will also help to create business opportunities for the infocomm industry as more innovative services are developed.

With the opportunity for citizens to contribute contents, it will foster greater community involvement and hence generate a greater sense of belonging. Businesses and citizens can thus enjoy a more engaging experience and an enriched lifestyle, with the ability to make more informed decisions through easy access to real-time information in a meaningful and timely manner.

i-Singapore@Work CFC

Under the i-Singapore programme , IDA issued the i-Singapore@Work Call-for-Collaboration ("CFC") in Apr 2011 to invite companies to submit proposals for development and deployment of geospatial business applications for adoption by companies.