Digital Concierge
Digital Concierge is one of the key programmes in IDA's 10-year Intelligent Nation 2015 Masterplan (iN2015) to help transform the Tourism, Hospitality & Retail sector.
Under the Digital Concierge programme, a pilot project to provide mobile content and services to visitors and residents was successfully completed in April 2008. The pilot offered users access to useful information and services on their mobile phones, such as searching for nearby restaurants and discovering places of interest in the users' vicinity. It demonstrated users' receptivity to the mobile channel, and the potential of the channel for businesses to market and deliver their services to users on the move.
The Digital Concierge programme has been enhanced to focus on catalysing the growth of the mobile services ecosystem in Singapore by:
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Encouraging more pervasive use of the mobile channel by businesses, starting with those in the Retail and the Food & Beverage (F&B) sectors;
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Accelerating the development of informational, transactional, location-based and mobile-commerce services by ICT solution providers through common reusable content and functionalities; and
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Encouraging greater adoption and usage of mobile services by making available a wide variety of richer and more personalised mobile services.
Benefits of the Programme
Developers will be able to leverage the common enabling content and functionalities to develop a richer and wider variety of mobile services and to build exportable capabilities.
Businesses will be able to reach out to their customers more effectively through more targeted marketing, and to drive consumption of their goods and services.
Consumers will be able to experience whole suite of richer and more personalised mobile services. For example, users will be presented with timely information on shops and restaurants in their vicinity. They will also be able to complete entire transactions on their mobile phones, such as purchasing movie tickets, making payment and receiving the tickets.
For more information on the Digital Concierge programme, please contact:
IDA
Digital Concierge Team
Email:
[email protected]