As part of our series of market access support, IDA is organising the iSTART@Indonesia Programme to help Singapore-based consumer infocomm start-ups expand their business into the Indonesia market. IDA will be engaging consultants, incubators, and accelerators that have strong networks in Indonesia and a proven track record, to put together this customised programme for our start-ups. They would be tasked to help participating companies understand market dynamics, build market entry strategies, and connect with key individuals. Through a variety of targeted meetings, events and workshops, participating companies will get to meet with potential partners, customers, investors, and media.

As this trip is built around the Start-up Asia Jakarta conference . Participating companies will get a chance to attend and meet with the conference speakers.

The first delegation trip is scheduled to take place during the third and fourth week of Nov 2013, and a second follow-up trip will be made in Jan 2014.

IDA is seeking consumer infocomm companies that are keen on Indonesia market expansion to join us for the programme. Your company should have a working product, and have the necessary resources (finance & manpower) for international expansion.

Participating companies will need to commit to making two trips to Indonesia, in the following phases:

Phase 1

• Companies will attend workshops to learn the basics of market entry, legal, finance & tax, fine-tuning of biz model for the market, market dynamics of various IT verticals etc.
• Companies will be matched and assigned to in-market mentors and consultants that will aid in crafting an appropriate go-to-market strategy for Indonesia and arrange meetings with potential customers, investors and partners.
• Companies will attend the Start-up Asia Jakarta conference
  
  

Phase 2 (Approx 2 months later)

• Companies would return back to Indonesia for further customer engagement, after spending about 2 months in Singapore to refine their product, business model, and pitch.
• Follow-up meetings with potential customers, partners, and investors.
• Possibly attend other networking events.
  
  

Cost:

• IDA will cover the fees charged by the accelerator / mentors / consultants for organising such a programme.
• Companies need to cover their own return airfare, accommodation, cost of living, and additional entry fees for optional events, etc.
  
  

Eligibility and Screening:

• Open to companies incorporated & physically present in Singapore.
• Your product should preferably be in these verticals: Mobile, Gaming, Web Apps and Social Media, Digital Media and Advertising.
• Company's group annual sales turnover should not be more than $100 million or group employment size more than 200 workers.
• Companies should have a working product, and have the necessary resources (finance and manpower) for international expansion.
• Screening will also be conducted by the Indonesian consultant / accelerator / incubator which will choose companies that they can best help.
  
  

Next Steps:

1. To find out more please attend our Programme Briefing. Please register for the briefing via this link .
   Date : 17 October 2013 (Thursday)
   Time : 1pm - 2pm
   Venue : IDA Singapore, 10 Pasir Panjang Road, #10-01 Mapletree Business City, Singapore 117438.
   
2. To Apply for the iSTART@Indonesia Programme, please fill in the application form by 23rd October 2013 .
   

If you would like further clarifications, please email us at: [email protected] .

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