Benefits

The benefits it will bring to the local enterprises are:

• It will elevate the perceived value of Singapore’s infocomm products and services both locally and in overseas market;
• It will generate stronger recognition of the quality and uniqueness of Singapore’s infocomm products and services.

Brand Vision

To be the world’s most trusted, intelligent and results-oriented solutions partner with the power to transform how people live, work and play.

Brand Values

• Innovative & Progressive - We want the world to look to us for pioneering intelligent ICT solutions that harness the most future-focused technology.
• Trusted - We have an impressive track record of ICT solutions that work in Singapore - our customers can depend on us to follow through and do the same for their businesses and governments.
• Results-oriented - We are committed to helping our customers translate their vision into a reality, where the full promise of technology can be experienced in how people live, work and play.
• Collaborative - We seek to build enduring partnerships founded on respect and mutual understanding as we believe these are the keys to developing customised solutions that add real value to business and governments.
• Dynamic - We are an active, ever-evolving industry that is continually learning and changing.

Brand Identity

The multiple "I" (symbolising pixels) moving in an upward direction above the "I" of Infocomm signifies a digital pulse - the progressive movement of Singapore's infocomm industry.

The modular structure of the pixels have the characteristics of technological beats and pulses that generate a kind of kinetic energy made up of material bodies and evoking the faces of energy in motion.

The multiple "I" represents the many "I" words Infocomm Singapore stands for such as Innovative, International, Integrated, Inspiring, and Imaginative.

The tagline "Innovations in Action" captures the dynamic essence of the brand and symbolises the progressive, results-oriented nature of the infocomm industry. It highlights the numerous successful innovations that have been tried, tested, proven, and are now at work.

Why Brand Singapore Infocomm Industry?

This idea was initially mooted by SiTF to IDA about two years ago. A perception audit was then initiated by SiTF, supported by IDA and IE Singapore. It was conducted in three markets (China, Malaysia and Thailand). Singapore was rated well in terms of having better technology and infrastructure, excellent government and economy. However there were very few Singapore technology brands that people would associate as Singapore owned or made. It is this lack of international awareness that prompted us to embark on this initiative.

Helping Companies Build Their Brand

Using the Infocomm Singapore Logo
Government agencies, industry associations and organisations that seek to promote the Singapore infocomm sector overseas can use the infocomm Singapore branding. Singapore based companies interested in leveraging on the brand to overseas marketing can register their request by contacting SiTF at [email protected] .

Branding Seminars and Workshops
Enterprises can look forward to a special series of branding seminars and workshops organised by IDA and IE Singapore for infocomm companies. Brand specialists and marketing gurus will be at these seminars to share their insights and experience. The seminars and workshops aim to help companies jumpstart their branding efforts.

Interested companies can contact [email protected] for more information.

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