To create a pro-consumer and pro-business infocomm environment, IDA formulates infocomm-related policies, standards, codes of practice and advisory guidelines aimed at leveling the playing field for infocomm service providers and empowering consumers and businesses with more choices.

IDA plays an active role in developing Singapore’s pool of globally-competitive infocomm talent and an infocomm-savvy workforce. We are also focused on driving consumer education initiatives, ensuring digital inclusion and supporting the effective use of infocomm in community outreach efforts.

Overview

IDA drives the growth, competitiveness and innovation of Singapore’s infocomm industry by nurturing local infocomm enterprises and supporting them in their internationalisation efforts. We also seek to inject greater vibrancy into the infocomm ecosystem by attracting world-class global infocomm MNCs and startups to hub in Singapore.

Digital Marketplace Programme

Digital Marketplace Programme aims to establish Singapore as a trusted digital media management and distribution hub for Asia, with a vibrant ecosystem of world-class companies that offer innovative and competitive digital consumer for the region.

Growth Areas

The Digital Marketplace Programme focuses on developing ICT capabilities in the following strategic growth areas:

Media ICT enabling infrastructure and services
Digital Video
Digital Music and
Digital Advertising

Strategic Thrusts and Activities

In order to develop the identified growth areas, key strategic thrusts and activities have been put in place as follows:

S1: Attract And Develop Digital Content Service Providers

Attract global and develop local companies to hub Business to Business (B2B), Business to Consumer (B2C), and Business to Business to Consumer (B2B2C) in Singapore.
Attract digital content services to launch in Singapore and for the region.

S2: Attract And Develop Digital Media Industry Enablers

Attract Media ICT infrastructure and services to be set up in Mediapolis.
Seed and test-bed innovative Media ICT pilot and accelerator projects in strategic growth areas.
Strengthen ICT manpower skills and capabilities in strategic growth areas.

S3: Promote & Advocate Best Practices/Policies

Co-creation and industry promotion of digital media best practices.
Facilitate thought leadership and industry networking.

S4: Develop Industry Wide Initiatives

Develop industry wide initiatives in Digital Video, Digital Music and Digital Advertising.
Foster collaboration opportunities between companies in Singapore and regional players.