Businesses in Singapore that use short or multimedia messaging services (SMS/MMS) to reach their customers can look forward to ramped up operations from MACROKIOSK, a mobile messaging solutions provider.

This was revealed by CEO Mr. Kenny Goh and his team recently.

For the company, Singapore represents a key market, as shown by the fact that the Singapore office was the second opened up after their headquarters in Malaysia. The company now has offices in 7 major Asian cities and will be opening three more by the end of the year.

Some of the company's in-house solutions are connected to 364 telcos across the world. Their revenue stream is derived from the provision of connectivity to corporate customers by the means of revenue share for their Mobile Interactive Services and per message charge for their Mobile Enterprise Services. They also generate income from development of messaging related applications for corporate customers as well as providing business consultancy services.

Mr Kenny Goh, Chief Executive Officer, MACROKIOSK

According to Mr Goh, privacy and spam concerns are something that the company takes very seriously. For example, it is company policy for them not sell the database of mobile numbers to any other companies or customers. Customers will need to obtain their own database and the method of obtaining of the numbers will need to be made known to MACROKIOSK for them to ensure the legality of the use of such database through their system.

"For us, our core business is our messaging so we have developed a strong anti-spam policy. If we were to spam subscribers with messages non-stop, they would quickly stop using the service or complain to their bank. This would have a detrimental impact on our business so we are very careful when it comes to issues like this. For privacy we have taken steps to protect subscribers as well. We do maintenance on our systems every three months to ensure that all data is properly dealt with," Mr. Goh added.

In Singapore Mr. Goh says that the company has working agreements with the three mobile operators to allow the company to send out messages as well as charge their users through the premium SMS service. In addition, MACROKIOSK also has hosting contracts with SingTel as well as with more than 30 customers using their services now.