Mr Navtej Singh: The pre-built mobility applications run across all major mobile platforms and all major devices.

In a burgeoning and diverse mobile development market, some may feel the best strategy would be to focus on one or two platforms. Not Tagit. The mobile application developer runs the gamut by offering products and services that run on all major mobile platforms and devices.

Tagit began life in 2004 when founders Mr Shankar Narayanan and Mr Navtej Singh saw the potential for mobile applications, and anticipated that it would be the next big thing. “We built our first mobile application in 2005 using the camera-phone for decoding visual codes, and realised that this could be the start for enabling end-to-end transactions with the mobile phone,” said Mr Singh, Tagit’s Chief Executive Officer. “We started pushing the concept of mobile applications to enterprises for adoption, and have continued to do this with ever-growing success.”

Tagit counts market leaders like Citibank India, Standard Chartered Bank, Singapore Airlines, DBS Bank, and Commercialbank of Qatar as customers, having designed, developed, and deployed mobile applications for these companies. “Our applications are deployed across Asia, North America and the Middle East, and millions of people use them every day,” said Mr Singh.

Key to Tagit’s mobile strategy is its state-of-the-art Mobility Platform with a comprehensive set of industry-specific, pre-built mobility applications, and standardised, in-built adaptors to connect to backend and third-party systems such as payment gateways and social media networks. More importantly, the platform is broad reaching in nature and capable of supporting practically all end-user devices regardless of the operating system.

Tagit counts market leaders like Citibank India, Standard Chartered Bank, Singapore Airlines, DBS Bank, and Commercialbank of Qatar as customers.

“The pre-built mobility applications run across all major mobile platforms and all major devices including iPhone, iPad, BlackBerry, Android, Symbian, J2ME, Brew and Windows Mobile,” noted Mr Singh. “The pre-built adaptors integrate backend and third party systems such as payment gateways via standardised web and data services, preconfigured APIs, feeds and streams and intelligent HTML scraping and virtual browsing tools.”

In the course of its work with global banks, Tagit’s Mobility Platform has also undergone multiple security evaluations to prove its ability to handle high user volume as well as to ensure data security with high-grade encryption algorithms. This makes it ideal for banking and government services where high security standards have to be met.

As a local company, Tagit has received strong support from the Infocomm Development Authority of Singapore (IDA) and SPRING Singapore through grants and project awards to develop and run pilots for several mobile concepts. “IDA gave us the opportunity to showcase our 2D bar code platform, which was run as an online service for government agencies under the name ‘ezcode.com’,” said Mr Singh. “Then we were awarded the project to develop the pilot for the mobile government application, which had 15 public services offered on one mobile app, including payments.”

Together with SPRING Singapore, IDA also recently approved a grant under the Technology Innovation Programme. It is expected to help Tagit further enhance its mobility platform with capabilities to extend its reach in overseas markets. “As a leader in inspiring and integrating enterprise mobility for end-to-end consumer applications, Tagit wants to become the vendor of choice for clients in their key industry segments and the leading vendor in the Asia Pacific markets,” said Mr Singh. “We are actively setting up strong partnerships in various markets to enable us to scale up globally faster.”