At the recent 3GSM World Congress held in Barcelona, Spain, the Infocomm Development Authority of Singapore (IDA) led a contingent of Infocomm Singapore companies to showcase their products and solutions. Singapore's capabilities in the mobile space was showcased under the "Infocomm Singapore" brand at the four-day event that spanned eight halls at the Fira de Barcelona Convention Centre. The event attracted over 1,300 exhibitors and 55,000 visitors.
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The IDA led a contingent of eight Singapore infocomm companies (Agis, Bubble Motion, Exploit Technologies, GlobalRoam, Innoxius, N2N, Tagit and Telogic) to 3GSM World Congress held in Barcelona in February 2007
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Organised by the GSM Association (GSMA), 3GSM is the world's biggest mobile communications conference and exhibition. The 3GSM World Congress is the annual event where top executives from mobile operators, equipment vendors, infocomm companies and entertainment providers meet to do business.
The Singapore contingent included AGIS Pte Ltd, Bubble Motion Pte Ltd, Exploit Tech Pte Ltd, Globalroam Group Ltd, Innoxius Tech Pte Ltd, N2N Consulting Pte Ltd, Tagit Pte Ltd and Telogic Ltd.
Benefiting from the Singapore Pavilion
CEO of N2N Consulting, Mr See Chun Yan, said that without the invitation from IDA to exhibit at the show, N2N would have missed a great deal of opportunities in meeting prospective customers, partners and market exposure. "I am very glad to see Singapore companies coming together to help each other to make this event a success," he said.
The help and support provided by IDA was also cited by Ms Vivien Ang, Account Manager at Bubble Motion Pte Ltd, as a boost for Singapore Infocomm companies to gain exposure in these overseas events. As a growing company, Bubble Motion is mindful of how it uses its resources in events like this. "IDA helped open the doors for us into the European market. Its excellent planning and organisation makes exhibiting at the event easier. Being a relatively new company, we lack the expertise to participate at exhibitions of this quality and scale. The publicity by IDA helped draw in the crowds to visit our booth. This resulted in many leads for Bubble Motion."
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Infocomm Singapore Pavilion provided participating companies opportunities to showcase their innovative products & solutions to potential buyers & distribution partners at the world's biggest mobile communications conference and exhibition
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Ms Nicole Chai, Senior Manager at Innoxius Technologies Pte Ltd said that participating under the Infocomm Singapore Pavilion provided a sense of legitimacy as an exhibitor, and helped boost the confidence of customers. She added, "It gives them assurance that we can deliver. Likewise, if we had gone on our own we would have to fight for the attention of customers among the hundreds of exhibitors. We see many of these companies in obscure areas in the event. This is where we would be located if it were not for IDA's support."
"Generating interest from industry players came from promoting and linking the participating companies with business prospects, and was especially useful", said Ms Cecelia Kao, Business Development Manager of AGIS Pte Ltd. She added that it was a great help that IDA made participating at a global event accessible.
Competing in the global market
As this was the first time N2N Consulting has ever participated in such a major global telecom event, Mr See said that besides understanding the market trends and meeting peers, N2N was able to get an idea how to differentiate itself from potential competitors and hear the feedback from the industry on their products. Saying that he now understands the market better, Mr See added that, in the short term, "it is important for us to focus in the regions we can succeed in given limited resources and time."
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At the Pavilion, companies promoted themselves with the "Infocomm Singapore" brand and helped each other to make the event a success
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Ms Chai of Innoxius Technologies agrees with Mr See that attending the event gave the company a new perspective as to how Singapore companies should innovate, develop, compete and market their products. "It is also comforting to know that we are not that far off from the industry leaders. Previously, we were thinking in terms of regional markets. After this trip, we feel that we should expand our horizon and look beyond," she added.
Participating in this event has allowed Bubble Motion to gain many quality leads to enable the company to bring its Voice Short Messaging Service to the European market, said Ms Ang of Bubble Motion.
Ms Kao of AGIS was proud to be part of the cutting-edge technology landscape of Singapore, which generated overwhelming interest from multi-national companies such as Alcatel, Microsoft and SK Telecom. "It was also a great opportunity for us to interact and exchange views with key decision makers from related industries, learning about the industry needs and hence helping us position ourselves better in the market," she said.
The eight Singapore Infocomm companies that participated include: