In the area of Tourism, Hospitality and Retail (THR), IDA's programmes will focus on improving the experience of visitors to Singapore, and enhancing the competitiveness of the companies in the sector through the use of infocomm. The aim is for visitors to enjoy personalised and seamless experience; and on the supply side, for the companies in the sector to be closely linked by technology, sharing data and information seamlessly. While infocomm will not replace the need for human interaction in the sector, it can help companies become more efficient and productive, allowing them to focus on providing the best value and service to their customers.

One of the key programmes for THR includes:

Digital Concierge
The Digital Concierge programme aims to better address visitors' needs through a personalised information service that allows a visitor to access tourism-related content and services on his mobile device and through other channels, such as the Internet or interactive television. Every visitor will have his own "personal concierge", with access to information anywhere, anytime.